Flat email and SMS revenue
Two accounts, two teams, one flat total
Maestra Platform merges them into one operation, the all-in-one retention marketing platform for ecommerce brands, with a forward-deployed marketer handling the migration.
Brands running on Maestra
The problem
The team is too small to run the program it needs
A lean team can keep a newsletter going, but building segmentation, testing offers, and maintaining a full lifecycle of flows takes more hours than exist in the week. The result is a program stuck at whatever the last vendor set up.
What we hear from brands
A 15-person team can't manage sophisticated email flows, so the program is stagnant by default, says a made-in-USA belts and accessories manufacturer.
Lack of segmentation leading to batch-and-blast emails, with limited team bandwidth to execute CRM strategy, reports an ecommerce brand on a custom-built site.
A two-person marketing team at a home goods and drinkware brand says email content isn't effectively driving action despite growth in sales.
The new way
A dedicated forward-deployed marketer, not a support queue
Every Maestra subscription includes a forward-deployed marketer who works inside your flows, not just your ticket history. Coolibar's marketer rebuilt every flow from the ground up after migration, and revenue from abandoned-item flows tripled as a result.
Customer proof
Thirty-eight campaigns in the first month, and a 426% return
Two hundred thousand customer records had been sitting in systems that could not message them. Once they were reachable, a month of launches paid back more than four times over.
426%
return on marketing spend in month one
How it works
Three questions the migration answers first
What has to move
Customer records, order history, and the programs currently running are inventoried before anything is rebuilt.
What can be improved on the way
A rebuild is the cheapest moment to fix the flows nobody liked, so those get reworked rather than copied.
When you send from the new system
You pick the date. Sending moves channel by channel and the old tools stay up behind it.
The platform
Speed is a feature of the data model
Personalization only works if it answers before the page does. The platform handles 2M requests per minute with responses under 300 milliseconds, which is what lets a widget react inside the visit rather than after it.
Your forward-deployed marketer
Named, and there next year too
You get one marketer by name who onboards you and stays as the account grows, bringing in deliverability or data specialists when a task needs them. Nobody hands your account to a queue after go-live.
A named marketer, not a pooled team
Specialists pulled in as the work needs them
Stays with the account long-term
Replace your stack
One vendor to hold accountable
When email, the website, and the recommendations belong to three companies, a problem that spans them belongs to nobody. One platform makes the answer somebody's responsibility.
Bring your stack to the conversation
The useful version of this discussion starts from the tools you run now and what each of them would be replaced by.